The role of trademark 1: a passport in the market  

Trademark is the essence of corporate brand culture, and the establishment of corporate brand image is the core of corporate struggle.

Only goods that have applied for registered trademarks in the relevant countries or regions can enter the large supermarkets and supermarkets in that country and region.

Enterprises generally need to issue trademark registration certificates of related brands when printing labels, packaging or advertising in various media in printing plants. In international trade, trademarks are extremely important, and international trade is inseparable from trademarks.

For administrative departments, the management of trademarks is used to supervise the quality of goods and services, and to create necessary conditions for handling quality inspection, health inspection, and barcodes.

The second role of the trademark: the flag in the business war

The battle flag symbolizes the indomitable spirit and the spiritual power to charge into battle. The battle flag represents the soul of an army. After capturing a position, planting its own flag means that it has been occupied, which is glory. The trademark is the symbol of the spirit of the enterprise, and it is also the most direct expression of the field occupied by the enterprise's goods and services.

The third role of trademark: the highlight of assets

The appraised value of a trademark can increase the total assets of an enterprise, and a brand with a higher value can better reflect the influence of the trademark and the operation of the enterprise, and indirectly reflect the acceptance of the goods indicated by the trademark.

As an intangible asset, a trademark can also be transferred, licensed to others, or pledged to convert to realize its value.

The role of trademark four: the identification code in the eyes of consumers

Commodities are subject to social inspection and supervision in the market and participate in competition. This market competition is the competition of various performance indicators such as commodity variety, quality, price, etc., and this information is transmitted to consumers through the bridge of trademarks. Use trademarks to promote goods and services, which are concise, eye-catching, easy to remember, and impress consumers, so as to attract and induce their desire to "buy quickly", so as to achieve the effect of creating famous brands and expanding sales.

Trademark role five: the carrier of corporate reputation

A trademark is not only a sign that distinguishes the source of goods and services, but also a symbol of a company's reputation and competitiveness. The specific expression of a company's reputation is the satisfaction brought by the goods marked by the trademark to consumers. A trademark condenses the indicated goods and services, as well as the reputation of the operators and service providers of the goods. A trademark is the best indicator of the reputation of goods, services and related enterprises. 

Trademark reputation is very important in market competition. A reputable trademark plays a very important role in improving commodity competitiveness and opening up commodity sales.

Trademark function six: employee's medal

A good brand can bring employees a sense of honor, achievement, responsibility, belonging, mission and growth. The feeling of consumers determines the degree of social recognition and acceptance of the brand of goods and services, and the feeling of employees determines the cohesion and sense of honor brought by the brand and brand created by the enterprise to employees. That is, a brand is ultimately a relationship, and a branded relationship is a special type of relationship of loyalty and trust.

Trademark Function 7: A Transit Station for Corporate Financing

The trademark exclusive right pledge loan business takes the ownership of the enterprise's trademark as the pledge, and confirms the value of the enterprise's trademark through third-party assessment.

The role of trademark eight: the shield in brand disputes

Trademarks are like shields in war. Whoever owns the exclusive right to use a trademark is the owner of the “shield”. Registering a trademark and enjoying exclusive rights can not only protect one’s own trademark rights from infringement, but also rebound when necessary. Damage to the invading "enemy".

The trademark registrant has the exclusive right to use the trademark and is protected by law. Others dare not copy it. Otherwise, they can sue them for infringement and obtain economic compensation. On the contrary, if others are preemptively registered, you will inevitably lose the market that you have carefully planned and managed, and you may become the defendant of infringement.

Prevention of infringement

Before trademark registration, especially in the process of design and mutual transfer, measures can also be taken to prevent preemptive registration of trademark design. In case of copyright disputes of trademark graphic design, provide preliminary evidence.

1. Quickly register and record electronic data on third-party platforms such as industry associations;

2. Choose a platform with a strong technical background and a trusted third-party support platform for certification and certification.